English for successful international communication

Descripción

English for Successful International Communication (B2), specially designed for young adults studying Business English at B2 level in Spain, is divided into fifteen 10-page units. Each main unit is divided into three sections: Reading, Listening and Looking at Language, while Put it into Practice tasks, involving students in research and presentation projects, are intended to conclude each unit in a meaningful way.

In addition to the main units, after every three units there is a Revision & Extension section, students revise and further develop their understanding of important vocabulary and language items previously dealt with. Interspersed throughout the book are five Business Skills mini-units and five Work on Writing mini-units. In the former, students are introduced to a topic, given advice experts in the field and then asked to practice each skill through role plays and informal presentations; in the latter, students are provided with writing tips and asked to analyze a work?related text type before being given the chance to write a similar text of their own.

English for Successful International Communication (B2) was born out of ESIC’s 5 Cultures Program, which incorporates the areas of Service to Stakeholders, Excellence, Responsibility, Diversity and Innovation. The innovative content and subject matter of each unit was selected with Business students —specifically, ESIC stakeholders— in mind, and is intended to reflect material they deal with in their degree program coursework. The diverse range of topics is designed to help students not only to further develop their linguistic skills, but also to think more critically about the world around them. In an effort to promote increased excellence, E.S.I.C. (B2) includes professional guidance and practical insights into emerging topics in the world of Business, Marketing and Advertising (e.g. Corporate Social Responsibility, Big Data and Influencers).